Cradle to Cradle: Optimistic Design [Video]

Cradle to Cradle: Optimistic Design [Video]

“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.” ~ William McDonough

William McDonough is a globally recognized leader in sustainable development – an architect, designer, thought leader and advisor renowned for his vision. In 2002, McDonough and the German chemist Dr. Michael Braungart co-authored “Cradle to Cradle: Remaking the Way We Make Things,” which is widely acknowledged as a seminal text of the sustainability movement. Their latest book, “The Upcycle: Beyond Sustainability–Designing for Abundance,” was released in April 2013. To allow public accessibility to Cradle to Cradle thinking and create a global standard for the development of safe and healthy products, William McDonough and Michael Braungart founded the non-profit Cradle to Cradle Products Innovation Institute in 2009.

In this video, he describes the optimistic paradigm behind Cradle to Cradle. Take the time to watch in full and prepare to be inspired!

 

EXPLORE AMAZING PRODUCTS, NEW TRENDS AND TECHNOLOGIES, AND DISCOVER A WEALTH OF INFORMATION YOU NEED FOR YOUR SUSTAINABLE HOME BUILD OR RENOVATION.

10 Eco Building Materials Revolutionizing Home Construction

Want to hear some good news? According to the World Green Building Trends 2018 report from Dodge Data and Analytics, green building is officially a “global trend” and energy conservation is a top priority for people all over the planet. There are many choices of new (and old) materials which are being used in revolutionary ways.

Eco Friendly Flooring Product Showcase

As a discerning green homeowner, every choice you make involves a variety of factors. And floors are no exception. You have to love how it looks, like how it feels on your feet, trust that it cleans up without too much effort and lasts a long time – and since you care about the planet that we live on….it needs to be healthy and eco-friendly, too.

Get inspiration delivered to your inbox

 

 

Copyright © 2020 ElementalGreen® and Contributors

ElementalGreen and the logo are registered trademarks of ElementalGreen

Search
Generic filters
Exact matches only
Filter by Custom Post Type

Need some inspiration?

Subscribe to our newsletter and receive our free ebook “Why Go Green"

You have Successfully Subscribed!

Pin It on Pinterest

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close