“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.” ~ William McDonough
William McDonough is a globally recognized leader in sustainable development – an architect, designer, thought leader and advisor renowned for his vision. In 2002, McDonough and the German chemist Dr. Michael Braungart co-authored “Cradle to Cradle: Remaking the Way We Make Things,” which is widely acknowledged as a seminal text of the sustainability movement. Their latest book, “The Upcycle: Beyond Sustainability–Designing for Abundance,” was released in April 2013. To allow public accessibility to Cradle to Cradle thinking and create a global standard for the development of safe and healthy products, William McDonough and Michael Braungart founded the non-profit Cradle to Cradle Products Innovation Institute in 2009.
In this video, he describes the optimistic paradigm behind Cradle to Cradle. Take the time to watch in full and prepare to be inspired!
EXPLORE AMAZING PRODUCTS, NEW TRENDS AND TECHNOLOGIES, AND DISCOVER A WEALTH OF INFORMATION YOU NEED FOR YOUR SUSTAINABLE HOME BUILD OR RENOVATION.
How many hours do you spend in bed? A mattress that is non-toxic is imperative. We’ve scoped out the best brands of eco-friendly mattresses at every price point.
Did you know toilets are by far the main source of water use in the home, accounting for nearly 30 percent of residential indoor water consumption? According to the EPA, “Over the course of your lifetime, you will likely flush the toilet nearly 140,000 times. If you replace older, existing toilets with WaterSense labeled models, you can save nearly 13,000 gallons per year with this simpler, greener choice.”
Want to hear some good news? According to the World Green Building Trends 2018 report from Dodge Data and Analytics, green building is officially a “global trend” and energy conservation is a top priority for people all over the planet. There are many choices of new (and old) materials which are being used in revolutionary ways.