Cradle to Cradle: Optimistic Design [Video]

Cradle to Cradle: Optimistic Design [Video]

“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.” ~ William McDonough

William McDonough is a globally recognized leader in sustainable development – an architect, designer, thought leader and advisor renowned for his vision. In 2002, McDonough and the German chemist Dr. Michael Braungart co-authored “Cradle to Cradle: Remaking the Way We Make Things,” which is widely acknowledged as a seminal text of the sustainability movement. Their latest book, “The Upcycle: Beyond Sustainability–Designing for Abundance,” was released in April 2013. To allow public accessibility to Cradle to Cradle thinking and create a global standard for the development of safe and healthy products, William McDonough and Michael Braungart founded the non-profit Cradle to Cradle Products Innovation Institute in 2009.

In this video, he describes the optimistic paradigm behind Cradle to Cradle. Take the time to watch in full and prepare to be inspired!



10 Eco Building Materials Revolutionizing Home Construction

10 Eco Building Materials Revolutionizing Home Construction

Want to hear some good news? According to the World Green Building Trends 2018 report from Dodge Data and Analytics, green building is officially a “global trend” and energy conservation is a top priority for people all over the planet. There are many choices of new (and old) materials which are being used in revolutionary ways.

Produce And Manage Your Own Clean Energy With Sunpower Solar

Produce And Manage Your Own Clean Energy With Sunpower Solar

With grid outages an ever common occurrence, you deserve the peace of mind that comes with knowing that you have access to safe, renewable energy.

SunPower leads the way in sustainability, having garnered more than 1,000 patents for solar innovation and bringing long-lasting clean energy to the masses. With over 35 years experience, their Maxeon solar cell and SunVault battery team up to create an efficient and resilient energy solution.

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