About Elemental Green

Elemental Green is a digital media company with a mission to make green home building and renovation the status quo. There’s no reason not to and every reason to make it the norm. (Did you know buildings account for 70% of electricity use and 40% of CO2 emissions in the US?) Plus, green building is exploding! New products and technologies are entering the market all the time and they are more accessible and affordable than ever before.

Whether you’re building from scratch or making some minor renovations, we’re here to help. Browse for the perfect products, get inspired from other people’s projects, and learn why and how sustainable solutions are best for your home. Whatever you’re searching for, spend some time looking around the site. We can almost guarantee you’ll find something you never knew existed for your dream green home!

Here’s what you’ll find on Elemental Green:

Diverse Inspiration

Green homes come in all shapes and sizes and we show them off in all of their green glory — LEED homes, passive homes, net-zero homes, Living Building Challenge homes, tiny homes, prefabs, shipping container homes, eco-apartments, lofts, condos and more!

Innovative Products

The market for green building and renovation materials and design concepts is exploding, but new innovations often go relatively unnoticed by the increasing population of people who would be interested in using them. That ends here. We intend on making this your one-stop shop for exploring possibilities and finding everything you need.

Understandable Information

Going green is a journey and a constant learning curve. We know from experience that sometimes the information is overwhelming and other times it’s so wonky it’ll put you to sleep. Our goal is to translate, demystify, and hopefully even delight.

One more thing – this site isn’t just about us “talking” and you “listening,” we want to hear from you. Please share your projects, experiences, favorite products, and related expertise for others to learn from and be inspired by. Click here to learn more.

Our Leadership Team

Sheridan Foster, Founder

Sheridan moved from a career of management and executive positions at large technology companies — Sony, Microsoft, IBM Research, and others, to found Elemental Green. This migration saw her pivoting from hardware and software engineering to actual hardware! Sheridan’s goal is to educate the consumer on how and why green building is a necessity rather than a luxury, and to address the real need to link homeowners with the best products and services to build healthier and more sustainably. Be sure to check out her insights on digital/green convergence. LinkedIn

Mark Mayes, Web

Mark is a clever mix of technology leader and artist. For Elemental Green, he has used both his left brain and right brain to bring resources together to create a beautifully, functional discovery experience. Mark has led engineering teams large and small over his many years of executive leadership with companies such as Microsoft, Harmon, PictureTel, and Supermac.  He gives back by using his gift for mentoring as a life and career coach to busy professionals. LinkedIn

Janelle Sorensen, Content

Janelle is a seasoned content marketing & communications ninja, brand strategist, digital marketer, writer, and social good junkie with a primary focus on lifestyles of health and sustainability (LOHAS). For over 16 years, she has been working with groups across the country ranging from school districts and government offices to progressive brands like The Honest Company and nonprofit organizations like Healthy Child Healthy World. She is also the founder of gro gud, a communications agency helping do-gooders do better. LinkedIn

Elise Jones, Communications

Elise has over 16 years of communications experience working with Fortune 500 companies, nonprofits and startups such as NBC Universal, Mommybites and Gobee Group. She specializes in branding, content creation, influencer engagement as well as digital, social media and reputation management with an emphasis on working with companies that focus on environmental change. Elemental Green represents a perfect match of Elise’s passion for green living and experience in interior design. Her motto is “Leave the world a better place than you found it.” LinkedIn

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