Financing Your Green Dream Home with Trisha McConkey of Associated Bank

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Marla Esser Cloos (aka The Green Home Coach) is the founder of Everyday Green Home, a weekly podcast where she and occasional co-host Tony Pratte, of The Sound Room, talk all things residential green. Marla is a NAHB Master Certified Green Professional, LEED AP, and Wellness Within Your Walls certified professional, who works with individual consumers, homeowners, builders, remodelers, and realtors. She is a frequent writer and speaker on the topic of sustainability. Her online shop, Everyday Green Home, offers a curated set of products for a safer, healthier, and greener life.

Gabbing about financing for green home projects with Trisha McConkey of Associated Bank. Trisha and Associated Bank’s experience and expertise with mortgages and loans help homeowners to finance their dream home, especially a green home. The way they think about new construction residential loans and renovation loans really helps further the whole idea of green homes and their value and benefits.

A green home project may be a bit different from a run-of-the-mill home project and deserves the consideration of the extra care and features that go into the home. Working with lenders and appraisers that understand the added value of a green home helps get appraisals and loans that support the project. Many lenders and appraisers have not yet gotten the training and experience for appraising and financing green home projects. Just like any other specialty area – VA loans, for instance – this training and experience creates a pool of knowledgeable professionals. To help, the Appraisal Institute has published the Green Appraisal Addendum to help appraisers track and assess the additional features of a green home or project.

All types of home projects may qualify for green consideration – new construction, renovations to a home just being purchased, as well as existing home renovations and refinance.  Understanding homeowners’ long term goals for their home, especially if they wish to live there a long time, helps Trisha to match the right offerings to her clients’ needs.



If you want to learn more about why green matters to you, your family, and the planet, subscribe to the Everyday Green Home podcast. Marla and her guests share tips and trends in sustainable building.

Find additional insights in Marla's book Living Green Effortlessly: Simple Choices to a Better Home on Amazon.

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