Niagara Conservation set out to save the planet 30 years ago. How? With a toilet.

(The world’s most water-efficient toilet, to be exact.)

Now, to recruit more consumers and property owners to its cause, the brand is making a splash with new “Too Smart to Waste” positioning and a bold campaign staking its claim as the toilet for smart*sses.

Too Smart To Waste –

Since a Niagara toilet delivers a powerful flush by using science, and not stupid amounts of water, the campaign showcases that installing one can be one of the smartest (and easiest) decisions people make for their home and the planet. And, in a time where communities around the world are bracing for drought, it’s never been more essential to get smart about water consumption. In fact, just last year, the UN warned that by 2050, global demand for fresh water is projected to grow by more than 40 percent.

Throughout a series of videos (you can find them all here) featuring a loveable average Joe named, well, Phil, and a digital advertising campaign, Niagara hopes to show people how seamless it is to save water every single day.


Water Conservation Toilets

Water is the world’s most important natural resource and saving just a single drop is important. For energy-smart consumers, plumbing and heating contractors, utility companies, energy management officials, multi-housing managers, and government agencies, Niagara Conservation offers a wide variety of products that save water and lower water bills.

Dramatic savings can come from replacing an old, water-wasting toilet with one of their many high-efficiency toilets, from their unique, water-saving EcoLogic toilets to the Stealth®; the world’s only 0.8 gallon per flush single-flush toilet.

The Original Stealth Toilet

The world’s first and only Ultra-High-Efficiency Toilet is here. The Niagara Stealth uses only 0.8 gallons per flush – half of what federal regulations require – thanks to our patented hydraulic technology. Innovative and stylish, the Stealth has a whisper quiet flush and low profile body.  An elongated bowl provides maximum comfort. And because of its integrated flapperless technology, it’s virtually maintenance free. Think of it as the secret weapon of the water revolution.

  • Quiet, powerful flush delivered with a patented Stealth flush chamber and air transfer system
  • Reliable Fluidmaster fill valve
  • One flush thoroughly evacuates the bowl every time, eliminating double flushing
  • Fully glazed 2″ trapway helps achieve a clear bowl every time
  • Two-piece toilet
  • Stylish, inconspicuous, and durable flush button
  • EZ Height design makes it easier to sit and stand
  • No flapper to cause leakage
  • Elongated bowl for maximum comfort

How does it work?

With its groundbreaking Stealth Technology, the Stealth® toilet has proven performance using a mere 0.8 gallons per flush. With a vacuum-assist flush technology, water fills the inner chamber while air is pushed back in to the patented air transfer tube. This action pressurizes the trapway, readying the toilet for a powerful and quiet flush. When the water leaves the inner chamber, it forcefully pulls air from the trapway up through the air transfer tube and creates a vacuum-assisted pull, accelerating the force of the water and waste flowing through the trapway. Once the flush is complete, the system refills and sets up for the next flush.

Niagara’s Vision

Niagara’s mission is to innovate and conserve without sacrificing performance. Their vision is to make their patented conservation technology available to every home, building, and business in the world. In doing so, they are growing awareness around the importance of saving water. In everything they do, they will offer superior technology, efficiency, and return on investment.

With a 40-year history of quality, Niagara Conservation Corporation has earned its reputation as one of the premier resource for water and energy conservation products engineered to maximize efficiency while still maintaining optimal performance.

Niagara’s commitment to conservation and quality extends to its vast product line, including: the revolutionary Stealth® UHET 0.8 GPF toilet, Niagara Flapperless™ EcoLogic toilets and a complete line of toilet systems and programs.


Go to to see their full line of water conservation products.